Privacy policy

PRIVACY POLICY

1. Information About the Collection of Personal Data and Contact Details of the Data Controller

1.1

Thank you for visiting our website and for your interest in our products.

In this Privacy Policy, we explain how your personal data is processed when you use our website.

Personal data means any information that can be used to identify you directly or indirectly.

1.2 Data Controller

The data controller responsible for processing personal data is:

Ellorenne
Melbourne, Australia
📧 info@ellorenne.com

The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3 Data Security

For security purposes and to protect the transmission of personal data and other confidential information, such as orders or contact requests, our website uses SSL/TLS encryption.

You can recognise a secure connection by the https:// prefix and the padlock symbol displayed in your browser.

2. Collection of Data When Visiting Our Website

When you use our website for informational purposes only, without creating an account or providing us with information, we collect only the data automatically transmitted by your browser to our server, known as server log files.

This may include:

  • the page visited;
  • the date and time of access;
  • the amount of data transferred;
  • the referring website;
  • the browser used;
  • the operating system used;
  • your IP address, which may be anonymised.

This information is processed in order to maintain the stability, security and proper functioning of our website.

The data is not shared with third parties or used for other purposes unless required for the operation of our services or by applicable law.

We reserve the right to review server log files if there are specific indications of unlawful activity.

3. Cookies

To improve your browsing experience and ensure the proper functioning of certain features of our website, we use cookies.

Cookies are small text files stored on your device.

Some cookies are automatically deleted when you close your browser (session cookies), while others remain stored on your device so that your browser can be recognised during future visits (persistent cookies).

Cookies may store information such as:

  • the browser used;
  • certain information about your device;
  • your IP address;
  • your browsing preferences.

Cookies may help us:

  • improve website performance;
  • remember the contents of your shopping cart;
  • simplify the checkout process;
  • provide a better user experience.

We may also work with advertising partners to display more relevant content and advertising. In this case, certain third-party cookies may be placed on your device.

Where required, you will be informed about the use of these cookies and given the opportunity to manage your preferences.

You can configure your browser at any time to:

  • be notified before cookies are installed;
  • accept or refuse certain cookies;
  • block all cookies.

Please note that disabling cookies may limit certain features of our website.

4. Newsletter

When you subscribe to our newsletter, we use your email address to send you information about our offers, new arrivals and promotions.

Only your email address is required. Any additional information is optional and may be used to personalise our communications.

Where applicable, we may use a double opt-in process, meaning you will only receive our newsletter after confirming your subscription through a link sent to your email address.

When you subscribe, we may also record:

  • your IP address;
  • the date and time of your subscription.

This information may be retained to prevent misuse of your email address.

You can unsubscribe at any time by clicking the unsubscribe link included in our newsletters or by contacting us directly.

After unsubscribing, your email address will be removed from our mailing list unless we are legally required to retain it or you have otherwise consented to its continued use.

5. Marketing Emails to Existing Customers

If you have made a purchase from our store and provided your email address during checkout, we may send you information about products similar to those you have previously purchased, where permitted by applicable law.

You may opt out of marketing communications at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

6. DATA PROCESSING FOR ORDERS

6.1 Order Processing

The personal data we collect may be shared with delivery providers only to the extent necessary to fulfil and deliver your order.

Payment information may be transmitted to the relevant financial institution or payment service provider where necessary to process your payment.

6.2 Payment Providers

PayPal

If you choose to pay using PayPal, your payment information may be transmitted to PayPal as required to process your transaction.

PayPal may perform credit or security checks for certain payment methods.

More information about PayPal's privacy practices is available in its official Privacy Policy.

SOFORT / Klarna

If you choose SOFORT or Klarna as your payment method, the information necessary to process your payment may be transmitted to the relevant Klarna payment entity.

More information is available in Klarna's official Privacy Policy.

7. CUSTOMER REVIEW REQUESTS

If you have provided your consent, we may use your email address to send you a reminder inviting you to leave a review about your order.

You may withdraw your consent at any time by contacting us.

8. SOCIAL MEDIA

Our website may contain links or buttons providing access to our social media pages.

These services may include:

  • Facebook
  • Instagram
  • Google

When you click on one of these links, you may be redirected to the relevant social media platform.

Your data will then be processed in accordance with the privacy policy of that platform.

9. ANALYTICS AND MARKETING

Google Analytics

Our website may use Google Analytics, an analytics service provided by Google.

Google Analytics may use cookies and similar technologies to analyse how visitors use our website.

Information collected may include:

  • pages viewed;
  • duration of visits;
  • actions performed on the website;
  • technical information about your device.

Where required, IP addresses may be anonymised before processing.

This information helps us:

  • improve our website;
  • optimise the customer experience;
  • analyse the performance of our store.

You can manage relevant tracking preferences through your browser settings and the tools provided by Google.

Google Ads – Conversion Tracking

Our website may use Google Ads Conversion Tracking.

This allows us to measure the effectiveness of our advertising campaigns.

When you click on a Google advertisement and later perform an action on our store, such as placing an order or signing up, Google may record that conversion using cookies or similar technologies.

Google Remarketing

We may also use Google Ads Remarketing.

This technology allows personalised advertisements to be displayed to people who have previously visited our website.

You can manage advertising personalisation through your Google account settings.

Meta (Facebook) Pixel

Our website may use the Meta Pixel.

This tool helps us measure the performance of our advertising campaigns and better understand how visitors interact with our store.

The information collected may be used for statistical and marketing purposes.

You can manage your advertising preferences through your Facebook or Meta account.

10. YOUR PRIVACY RIGHTS

Depending on your location and applicable privacy laws, you may have rights regarding your personal information, including the right to:

  • request access to your personal data;
  • request correction of inaccurate information;
  • request deletion of your personal data where applicable;
  • request restriction of certain processing activities;
  • request a copy or transfer of your data where applicable;
  • object to certain processing activities;
  • withdraw your consent at any time where processing is based on consent;
  • lodge a complaint with the relevant privacy or data protection authority.

To exercise any of these rights, please contact us at:

📧 info@ellorenne.com

11. RIGHT TO OBJECT

Where your personal information is processed on the basis of our legitimate interests, you may have the right to object to that processing depending on applicable law.

If your personal information is used for direct marketing purposes, you may opt out of such marketing at any time.

Once your request has been processed, we will stop using your information for direct marketing purposes as required by applicable law.

12. DATA RETENTION

Personal data is retained only for as long as necessary for the purposes for which it was collected or as required by applicable legal obligations.

Once the applicable retention periods expire, personal information will be securely deleted or anonymised.